A diverse range of business event experiences in Wales

A Tailored Pick and Mix Approach

Wales, with its rich cultural heritage and breathtaking landscapes, offers a plethora of unique experiences for business event buyers and planners. Whether you are looking to host a gala dinner, immerse your delegates in rich heritage and culture, or add a dash of adventure to your itinerary, Wales has a diverse range of products to ensure your event is both memorable and impactful.

Our goal is to help you create a personalized itinerary that perfectly aligns with your event's objectives and your delegates' preferences. Whether you wish to explore the entire country or focus on a specific city or region, we are here to assist you in planning every detail.

With our pick and mix approach, you can select your favourite experiences from a wide array of options with just some ideas below. From elegant gala dinners to immersive cultural tours and thrilling adventure activities, we will help you curate an itinerary that stands out. Combine and tailor these experiences to suit the unique needs and interests of your delegates, ensuring that your event is both engaging and unforgettable.

Our team is dedicated to assisting you in every step of the planning process. We understand the intricacies of organizing business events and are committed to making your experience seamless and enjoyable. From venue selection to activity coordination, we are here to help you create a bespoke business event that leaves a memorable and lasting impression on your delegates and attendees.

Croeso i Gymru – Welcome to Wales 

The first of its kind in North Wales for more than 100 years, Aber Falls Distillery offers a range of award-winning, premium gins and liqueurs and single-malt whisky. Distillery tours for incentive groups are offered and include master classes, lab experiences, and an opportunity to sample and purchase from the range of premium quality spirits. Tours are currently available and there will be a new visitor centre open late this year.

In 2015, after working as an NHS doctor for almost 30 years, Rachael Watson ditched her stethoscope, built a new kitchen and opened a cookery school. Classes are relaxed and informal, suitable for complete novices and accomplished cooks alike and incorporate bread cultures from across the world, from the soft sweetness of Scandi cinnamon buns to the tang of a country sourdough loaf. Rachael's Food to Feel Good About classes use beautifully fresh ingredients to create delicious, exotic dishes with as little time and effort (and washing up) as possible. Half and full day classes are available for between 6 to 10 bakers. Bespoke classes can be arranged from Thursday to Sunday.

Have a real underground experience in a coal mine which is a fantastic way to be immersed in the industrial heritage of Wales and a living, breathing reminder of the coal industry in Wales. Big Pit National Coal Museum is an educational and entertaining facility where you can go 300 feet underground with a real miner and see what life was like for thousands of people who worked at the coal face in Wales. The museum is set in industrial landscape and is a designated World Heritage Site by UNESCO in recognition of its international importance to the process of industrialisation through iron and coal production.

There are many options available at Cardiff Castle to hold your reception, product launch, meeting, dinner or lunch. The Undercroft is one of the oldest parts of the castle and is also the setting for the castle’s popular Welsh Banquets. It has its own private bar and reception area. The Guest Tower Rooms is an exclusive self contained suite offering a flexible space for business meetings and dinners. The new Interpretation Centre can also be adapted to hold your event with panoramic views of the castle grounds from the roof-top terrace. Why not combine your event with a tour of the castle. The Premium Tour taking up to 45 minutes offers a guided tour led by expert castle guides. Tours can be led in English, Welsh, French and Spanish. The Curator Tours taking up to 2 hours is ideal for groups who wish to learn more about the decoration of the castle, its history and the work of William Burges. Tours must be booked in advance.

Cardiff International White Water, the Olympic-standard, award-winning white water rafting centre located in the International Sports Village in Cardiff Bay, offers delegates the chance to participate in a range of team-building activities. Delegates can take part in full or half day courses choosing either flat or white water activities or a mixture of both. There are three packages available - Away Day (half or full day), team development (1-5 days) and Focus (bespoke package). Activities range from canoeing, kayaking and white water rafting, gorge walking to team building and problem solving. Conference facilities are also available.

Wales hosted the prestigious Ryder Cup at the Celtic Manor Resort in 2010. The world’s sporting media heralded the country’s golf credentials while the Twenty Ten Course built specifically for the tournament challenged the world’s best golfers. Golf at Celtic Manor Resort offers packages for companies and groups and will tailor a golf day to suit your needs. Other activities include corporate golf tuition, challenging Adventure Golf and a High Ropes experience. It has been voted the UK’s Best Conference Hotel for the ninth year running by Conference & Incentive Travel magazine’s prestigious awards.

A bay to remember  use purpose built RIBS to cover more ground in less time, increasing your chances of seeing all that Cardigan Bay West Wales has to offer. The fully guided boat trips offer a safe and exhilarating experience, using a modern purpose built vessels with the latest environmentally friendly engines and equipment.

Boat trips range from 1 - 2 hours or boats can be chartered for private tours for up to 12 passengers by prior appointment. Sightings include Cardigan Bay's resident Bottlenose Dolphins as well at Atlantic Grey Seals, a variety of Sea Birds & Sea Caves, all making Cardigan Bay truly "A Bay To Remember"."

Ffestiniog and Welsh Highland Railways is the longest heritage railway route in Britain. They offer an opportunity to hire a private carriage with catering options – booking well in advance is essential. Delegates will travel through the stunning Parc Cenedlaethol Eryri (Snowdonia National Park) from Caernarfon to Blaenau Ffestiniog.

Wreck fishing, general ground fishing, reef and bank fishing trips with skipper, Carl Davies at Sea Fishing Trips for individuals or groups up to ten people starting from Conwy Morfa, in North Wales. Trips last for 6hr to 12hr and shorter evening trips can be arranged. The lobster safari is a shorter 2hr trip which takes in the Great Orme with an opportunity to learn about the world of the lobster and see wildlife such as seals and seabirds, ending with a chance to buy lobster and crab. St George's Hotel in Llandudno has teamed up with Carl and can offer to cook your fresh lobster for your evening meal.

Cardiff Airport offers fantastic flying experience, book for an introductory flying experience, lessons in light aircraft and helicopters. Fly Days give the chance to see the world from above the clouds.

Halen Môn is a one-of-a-kind experience for clients who are interested in learning ,more about salt’s place in our history, culture, food and in what makes Halen Môn Sea Salt PDO the world’s finest seasoning. Led by a trained guide, the tour includes a tutored salt tasting and lasts approximately 45 minutes. The experience offers visitors a real flavour of our company.

For hundreds of years, people have been bathing in seaweed for its nurturing, restorative and healing properties. In warm water, seaweed releases its mineral-dense oils, offering rich relaxation and soothing tired muscles.

Using the pure water generated as a by-product of the sea salt harvesting process, they are the first company in Wales to offer a seaweed soak detox, celebrating the unparalleled view in this Area of Outstanding Natural Beauty. Don your swimming costume and bathe in the power of seaweed in your own private upcycled whiskey barrel.

Just outside Cardiff you’ll find South Wales’ first full scale gin distillery, visitor experience, gin school and contract bottling plant, all distilling in the cellars of the 17th century Hensol Castle. The tour lasts about an hour and a half where clients will  be treated to a story-filled guided journey of the distillery learning all about the history of Hensol Castle, the origins of gin, the wonders of botanicals and the distilling process, but always making sure there’s still plenty of time left for the all important gin tasting!

In addition to the tour there is also a gin making experience on offer where clients can distil, bottle and label their own gin exactly the way they like it.  This experience lasts around 3 hours combining a little history of gin with making a 70cl bottle to client's specific recipe. 

For clients who wish toe experience a stay at a castle Hensol Castle also offers luxury accommodation and can be hired exclusively for events 

A Cardiff food tour is an ideal way to discover the capital city and taste the culinary delights that is has to offer. Loving Welsh Food offer private tasting tours in a variety of languages.

Combine your meeting or event and offer your delegates the chance to have fun learning some Welsh phrases at Nant Gwrtheyrn. The refurbished Victorian village offers conference facilities for up to 350 delegates. Accommodation is also available in the refurbished Victorian quarry cottages. The village can also be hired exclusively.

North Wales’ first five-star hotel, is based in the idyllic Welsh countryside. With a variety of exclusive corporate activities on offer such as clay shooting, archery and white-water rafting, Palé Hall is a unique luxury destination for memorable corporate incentives. The hotel has 18 luxurious guest bedrooms and suites that have been individually designed to have their own unique personality and history, from the Victoria Suite to the Churchill Suite.

At the southern tip of Bannau Brycheiniog (Brecon Beacons), Penderyn Brecon Beacons Distillery is the producer of malted barley spirit and is recognised worldwide as one of the finest single malt whiskies. The distillery also has an award winning visitor centre where private tours for between 10- 20 people can be catered. Or maybe a masterclass which is a fully interactive experience offering an in-depth look at the whisky making process. With a fully guided tour and whisky tasting, this tour is a unique experience which is fun and informative. There are also additional distilleries in Llandudno north Wales  and in Swansea West Wales. 

In an area known as the Trevor Basin, clients will find the world famous Pontcysyllte Aqueduct, known as 'The Stream in the Sky'.It was designed by two innovative Victorian engineers, Thomas Telford and William Jessop, and built between 1793 and 1808 and stands 38.4 metres 126 ft) high and 307 metres (1007 ft) long and comprises of 11 miles (18 km) of scenic canal route.Spanning across two countries Wales and England . The structure comprises 18 tapering stone pillars, carrying a narrow trough of iron plates. It became a World Heritage Site in 2009, recognised for its outstanding civil engineering in a difficult geographical setting. The structure comprises 18 tapering stone pillars, carrying a narrow trough of iron plates.

Clients can walk along the aqueduct and experience the thrill of looking down at the River Dee, with views of the valley beyond. Alternatively, Anglo Welsh Waterways Holidays offer daily 45min boat trips across the aqueduct, boats can also be chartered for private tours for business events for up to 10 people, through advanced bookings. 

Delegates can have a private tour of the 74,500 seater Principality Stadium. See the dressing rooms, hear the roar of the crowd and walk down the players' tunnel. Or for the more adventures of clients you can now try SCALE a stadium rooftop climbing experience with amazing  views of the city centre and option to abseil down the stadium.

The Retreats Group includes luxury hotels and a holiday castle in St Davids Pembrokeshire; Twr y Felin Hotel, the 12th Century Roch Castle Hotel and the 19th Century Penrhiw Hotel. Fine dining is offered at the three rosette Blas Restaurant. The hotel offer a range of third party bookable experiences on land and water. There are also a range of wellness experiences including yoga and holistic treatments in the calming room.

Wales perfumery offers a fun interactive memorable experience creating your very own personal fragrance. During the workshop discover how scent actually works. From within the working lab discover which scents bring back memories of things you love and  through the basic principles of perfume creation including top, middle, and base notes, to create a bespoke formula your choices to take home with you.There are also tea and welsh cakes to enjoy as part of this fascinating tour and workshop. 

Male Voice Choir - The male voice choir, or 'côr meibion' in Welsh, stands as a prominent symbol of Welsh identity. Its roots are embedded in Wales' industrial past, and for many, it continues to be a central expression of the people's identity and national pride, with over eighty choirs actively performing to this day.

Wales offers a truly unforgettable experience with opportunities to hire choirs to perform at your event. Additionally, for those seeking incentive experiences, numerous practicing choirs will gladly welcome groups to visit and listen to their captivating voices, which consistently stir the emotions of even the most indifferent listeners.

For more information or to book: Male Voice Choir

Clwb Ifor Bach - a live music venue  and promoter situated in Cardiff city centre on Womanby Street, hosting international, local and emerging artists and has been an early platform for some of the biggest names in music today. Since establishing in 1983, Clwb Ifor Bach has been a musical focal point in Cardiff and Wales, welcoming all musical styles and genres from all corners of the world through its doors.

The Welsh National Opera In 1943, Welsh National Opera was founded by a group of people from across south Wales including miners, teachers and doctors. They wanted to forge an opera company befitting Wales’ rich reputation as the ‘land of song’. The energy which drives the Company today is rooted in its formation in the 1940s and perform at the Wales Millennium Centre in Cardiff and periodically in Swansea and Venue Cymru in Llandudno North Wales

Welsh Rarebits offer hotels of distinction and their latest brochures are now available with a unique collection of one-off gems, rare hideaways and great little places. They now offer gift vouchers which are a great way to incentivise staff who can take their pick of one of many luxury, boutique and country house hotels in the stunning scenery of Wales.

Located in a countryside setting between the Cambrian Mountains and the Dyfi Estuary in Mid Wales, Ynyshir is more than just a restaurant—it's a journey of taste, offering an exhilarating adventure that elevates Britain's diverse culinary landscape to a two-Michelin star experience. The owner and chef Gareth Ward creates a exquisite culinary theatre with a 30-course tasting menu, set to the beats of their in-house vinyl DJ. Blending Japanese techniques with nostalgic twists, creating dishes that push boundaries and celebrate flavour. 

There are also 10 beautifully decorated rooms on site for smaller groups who wish to stay the might and continue their experience within this beautiful region. 

Zip World offers extraordinary experiences in a unique setting. Based between three stunning locations in North Wales and one location in South Wales, there are unique experiences including the world's fastest and Europe's longest zip wire at Zip World Penrhyn Quarry, Europe's first four person zip line at Zip World Llechwedd, and the UK's only alpine Fforest coaster at Zip World Betws-y-Coed. The Gallery in North Wales also offers an exclusive use space including a terrace and viewing platform which can hold drinks receptions and private meetings, whilst the restaurant at the South Wales location Zip World Tower creates a great backdrop for product launches and all can tailor experiences bespoke to individual company requirements.